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E-DERGİ

Creating sustainable connections between people

Esin Aslı Göksel by Esin Aslı Göksel
4 Mart 2021
Haber Kategorisi: Makale
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The new vision of today’s business world is that “the more competitive power you have, the faster you can capture technology, trends and demands, the more successful you are”. We can note that “exhibitions” are one of the most ideal ways to measure such success.

Exhibitions are a platform where you try to reflect your company, product, and service, employees and customer approach in a limited area. Exhibition participation is frequently considered as costly for both supplier companies and visitors, or it may be frightening to a company that does not have an exhibition experience. Participating in both domestic and international exhibitions will provide an added-value to your company, as well as the areas where you can see what your competitors produce, where you are in the industry and analyze your company. You will benefit from face-to-face communication provided that you take part in exhibitions.

By supporting the participation of companies in exhibitions held abroad and promotional activities carried out by the organizers authorized by the Ministry of Commerce for overseas exhibitions, we aim to increase our exports by entering the international markets of each industry and at all levels, retaining them in the markets they currently export and diversifying their existing markets.

For the participation of companies and producer/manufacturer organizations in exhibitions organized abroad; the Ministry of Commerce provides aids based on the square meter for expenses such as space rent, transportation and stand. Such support amount is calculated as 70% for target countries and 50% for other countries.

The rise of Turkish Ship and Yacht Building Industry in international exhibitions 

In recent years, the increase of participation in international exhibitions, which is considered as the global meeting point of the Ship and Yacht Building industry companies, and activities and presentations towards exhibition visitors, which attract their attention to Turkey, fills with pride. In these exhibitions supported by the Ministry of Economy, we, as Ship and Yacht Exporters Association, achieve distinctive results thanks to our dedicated and versatile efforts. Mainly inclusion of GİSBİR, Chamber of Shipping as well as other institutions and sectoral press constitutes integrity along with target-oriented promotions. Taking part in exhibitions should be considered as an investment and should continue. Our ship and yacht building industry will continue to make a difference in the global arena with its innovative products and services, quality workmanship and optimum cost. Further supporting such success with exhibition promotions will bring more trust and trade to Turkey in the long run and all our industries will benefit from it. In this sense, I would like to thank all the associations, corporate officials and presidents and participant companies that have contributed in this respect, and wish them continued success.

The Role We Play

Investing in relationship is, We believe, key to creating a sustainable business. Our role is not to be on the stage. It is to create the stage for our customers, be that in an event, in a book or online. We will do well if we listen carefully and stay close to our customers evolving needs, so that we can continue to provide the services and knowledge that they care about.

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organizer, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.

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